Ferruccio Laviani selected to provide Artistic Direction to Doimo Cucine

Our growth continues: an important new collaboration that will reinforce our identity and vision for the future.

For Doimo Cucine, opening up to a new artistic direction from the exterior signals growth toward a position in the upper tier of the market. Entrusting this role to Ferruccio Laviani and his studio, involved with the history of such prestigious brands as De Padova, Flos, Foscarini, Kartell and Moroso , is for us a guarantee for our evolution. We are already aware that this will require a revision of language at Doimo Cucine to make it coherent across all tools of corporate communication, including digital touchpoints and the showroom at our headquarters, open to professionals in the sector. This space is to become a true place of interaction with the kitchen, as an object of design, and the space in which to experience shared moments and relations.

As Ferruccio Liviani tells us: “I believe the kitchen should not be seen exclusively as a functional space, but as an environment with the power to evoke emotions, tell stories and shape identities. With my art direction project for Doimo Cucine, I aim to express this idea through the concept of the Imprint: a visual and narrative language that goes beyond the product, transforming each solution into a moment of connection and storytelling.

There are months of intense work ahead of us, to implement this strategic approach to artistic and stylistic direction focused on positioning the brand. This will mark a significant step in the history of the company, founded in 1994 as an expression of a strong family tradition in the furniture industry. The first results are expected in the near future, as anticipated by Marco Martin, our General Manager: “In Ferruccio Laviani and his studio, we have found a partnership that, through dialogue with our marketing and R&D departments, will lead us to new milestones. We can’t wait to share what’s coming, with the first innovations arriving in early 2026.”