Personality: The European Sales Meeting that Embraces Training

In a magnificent location, the future of the brand was laid out during an event for our agents. Important suggestions on improvement were offered by a special guest.

The title of the meeting already hinted at a change in direction: “Personality: play your leading role”. So it came as little surprise that Doimo Cucine’s annual meeting, dedicated to external collaborators from across Europe, hit the mark from the start. This was immediately evident in the selected location: a splendid winery, near our headquarters in the province of Treviso. Excavated into a hill to provide optimum temperature for aging its wines and a light touch on the surrounding environment, illuminated by large windows that bring in the verdant green surroundings and reflect its characteristic design. A choice that recalled at first glance and without the need for words the value Doimo Cucine assigns to the territory where it was born and raised, to the environment and to sustainability.

In this context we presented and discussed the brand’s new strategic activities for the company’s different sectors. Our General Manager illustrated choices designed to ensure a solid base for growth, beginning with a plan to invest in production, while our head of R&D explored the technical aspects of our products. Our Sales Managers for Italy and foreign markets looked at distribution objectives and market coverage, collaborative marketing strategies that include retailers. Finally, our Marketing Manager spoke about our communication strategy “MADE” – MAstery + DEsign – and the activities that accompany it

This highly motivational meeting reached its apex with the discussion around the theme “Personality that talks” between Raffaella Razzano and Giuseppe Bincoletto, respectively the former director of Ambiente Cucina and now consultant in New Business Media, and the Chief Marketing Officer of We.Do, the holding we belong to. After clarifying the configuration of the latest positions on the checkerboard of competition, they explored the importance of a quality proposal perceived in every aspect, from product to service, to communication, through all the tools of marketing. Goodbye to the standardisation of a product, hello to personality that, for Doimo Cucine means being specialists in kitchens, offering bespoke solutions for our clients. No longer stores with simple displays, but a red carpet rolled out by experts in listening, consultancy and personalised design solutions.

Important challenges that help more clearly define the personality of a brand that is clearly recognisable, unique and exclusive. Everything we saw and listened to led to one conclusion: an unfolding evolution, expressed in our communication, backed by our claim “Made to feed your soul”, where “made” viewed as the union between MAstery and DEsign, moves in the right  direction. The same is true of a number of strategic innovations we plan to announce shortly. We are all fired up!